Most founders make the same mistake: they chase massive markets from day one. But according to product-market fit principles, that’s exactly how you lose. Avery Pennarun flips this thinking entirely—he argues that the only way to truly win is to dominate a tiny market first.
Instead of pitching a billion-dollar vision upfront, Avery focuses on a small group of users who absolutely love the product. That deep loyalty creates something far more powerful than marketing: word of mouth. When you become the only company that truly understands a niche, customers don’t just buy—they advocate.
The surprising part? Investors don’t need to be convinced about the big opportunity. They’ll connect those dots themselves. What stands out is proof that a small group of users is obsessed with what you’ve built. That’s what signals real product-market fit—and that’s what scales.
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