In this episode of The Jess Larsen Show on Innovation & Leadership, Jess sits down with Sam Bremner for a fascinating conversation on licensing, private equity, brand psychology, and the hidden business model behind some of the world’s most powerful intellectual property.
Sam breaks down why licensing should not be treated as a side project or simple marketing play, but as a serious engine for low-capital, high-margin growth. From Harry Potter and Marvel to Care Bears, Starbucks, branded real e