Holly Parker shares a story every wealth advisor has heard: a billionaire who adores his stunning vacation home—but admits it sits empty most of the year while millions in trapped equity could be serving a greater purpose. The real issue isn’t the house itself. It’s purpose. Homes without purpose become weight, guilt, and eventually conflict.
And nowhere is that conflict sharper than inside families. Holly has seen it repeatedly: siblings torn apart over whether to sell or hold a legacy property. One wants to cash out, another wants to preserve memories—and suddenly, the asset meant to bring joy becomes the wedge that splits a family. That’s why she’s passionate about models that allow partial exit without abandoning the place they love. When families can tap out without breaking ties, they keep what matters most—each other.
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