Julie Wainwright explains the deeper psychology of luxury branding. Luxury is more than function—it’s romance, aspiration, and identity. Brands invest heavily in image, weaving a story that makes their products desirable. But as Julie points out, the products themselves must also deliver: exceptional quality, timeless design, and in many cases, scarcity.
#JulieWainwright #TheRealReal #LuxuryResale #InnovationAndLeadership #BrandStrategy #Entrepreneurship #YouTubeShorts
