If your business ever becomes the subject of a TV show or docu-series, your first priority is not the cameras—it’s the production company.

Once filming starts, you lose control over the edit, so you need partners who respect your brand and your audience as much as you do. That means being mindful about what you say on camera, but even more importantly, insisting that entertainment never comes at the expense of authenticity. Views are cheap; trust is not.

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