Inside F1 Events With TBA Group CEO Guy Horner

This episode of Innovation & Leadership is a must-listen as host Jess Larsen takes you behind the scenes of TBA Group’s triumph with CEO Guy Horner. Uncover the secrets that fueled the rise of a $65 million business empire and get an exclusive peek into orchestrating large-scale events for sports competitions such as Formula 1 races, partnering with premium brands, and using storytelling to captivate global audiences.