What happens when you build something completely new and no one is even searching for it? Diaz Nesamoney highlights a critical reality: before you can capture demand, you often have to create it. If people don’t know your product exists, they won’t look for it.
That’s where awareness becomes the first battle. Through targeted, data-driven outreach, you introduce the idea itself to the market. Only after that initial spark can discovery, engagement, and conversion begin.
#MarketCreation #StartupStrategy #Innovation #Entrepreneurship #GoToMarket #BrandAwareness #Leadership #Jivox #JessLarsenShow
