Michael Episcope shares how Origin Investments broke out by choosing focus over pedigree. Instead of chasing pension funds in 2015, they doubled down on serving high-net-worth investors—and paired a great product with real marketing. The result: 8 years to 80 investors… then 2 years to 500, and ~4,500 today.
The lesson is simple but ruthless: it’s not enough to match incumbents—you must beat them on returns, experience, and trust. Origin went all-in on customer transparency, reporting, technology, and team infrastructure. Build the best product, put it in front of more of the right people, and growth follows.
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