When Holly Parker watches people step into the New York luxury market, the biggest rookie mistake she sees isn’t about contracts or comps—it’s about ego. Someone can be wildly successful in their own field and assume that transfers directly into understanding Manhattan real estate. It doesn’t. New York is nuanced, political, hyper-local, and it will happily humble anyone who shows up thinking they “already know.”

On the flip side, Holly says NYC can be the best market in the world—for both enjoyment and investment—if you respect its complexity. The pros who win at the ultra-high end come in curious, not cocky. They ask questions, lean on true local expertise, and take the time to understand why small details matter so much here. In a city like this, humility isn’t just a virtue—it’s a competitive advantage.

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