AI is no longer just a tool powering better marketing. According to Diaz Nesamoney, it has fundamentally shifted into the place where consumers begin their journey. What started as pattern recognition and data optimization has now evolved into something far more powerful: a new environment where discovery happens in real time.
Instead of static searches and disconnected links, consumers are engaging in dynamic conversations that guide them toward the right products. This transformation is forcing brands to rethink how they show up, because if attention has moved into AI platforms, engagement must follow.
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