Smash Virtual Studios & EMC2 Hotel Chicago: Scott Greenberg

Shane Snow joins Jess Larsen and gives the backstory history of his film technology company ShowRunner and how it started his relationship with Scott Greenberg.

Scott talks about his hotels and how he includes entertainment to innovate and provide an immersive customer experience that leaves an impact.

They also discuss how to create an unstoppable product and the best philosophies when it comes to recruiting and retaining the best talents.

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