Why Do 16,000 Luxury Homeowners Trust Him?

Luxury, Trust & the Future of Travel: Inside THIRDHOME with Giles Adams What if your second home wasn’t just a retreat—but a passport to the world’s most extraordinary properties? In this episode of The Jess Larsen Show on Innovation & Leadership, Jess sits down with Giles Adams, Partner & President at THIRDHOME—the global private club redefining luxury travel, home exchange, and how the world’s wealthiest families experience their time off. With more than 20,000 properties across 103 countries, THIRDHOME has built a trusted network of second-home owners who trade time at multimillion-dollar estates, private islands, penthouses, safari reserves, and even yachts. Giles shares the origin of THIRDHOME’s “club over platform” philosophy, why simultaneous swaps don’t work for ultra-high-net-worth travelers, and how they built a brand so trusted that growth is driven almost entirely by member word-of-mouth. He also breaks down the creation of THIRDHOME Reserve, the ultra-exclusive tier for owners of $10M+ homes—and what it takes to serve some of the world’s most discerning clientele. Jess and Giles dive into the art of earning trust with luxury homeowners, the surprising impact of their Paramount+/Netflix TV series Millionaire Holiday Home Swap, and why connection—not consumption—is the currency that really powers global travel at this level. Whether you’re building a premium brand, navigating UHNW markets, or simply fascinated by the future of luxury hospitality, this conversation is packed with insight, psychology, and strategies from a company that has quietly mastered them.

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